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Conference Agenda

The Sell + Scale agenda will be updated on an ongoing basis leading up to the event. All events will take place at the Virgin Hotel in Las Vegas, Nevada from September 19 to 22, 2022.

Featuring a variety of tracks and formats that focus on the
most important things happening in e-commerce right now.

Teaching Lounge

Ask Me Anything Sessions With Experts

These interactive sessions feature a 10-minute
presentation followed by Q&A. Ask questions directly
to experts and hear from other sellers.

Breakout Sessions

Networking, Learning, and More

These deep dive sessions provide expert perspectives
and learnings on targeted topics. Leave with specific
takeaways for your business.

Monday  >>  September 19, 2022

Daily Breakdown

   • Registration

   • Reception

   • Beach Party

1:00 pm - 7:00 pm

6:15 pm - 7:00 pm

7:00 pm - 9:00 pm

Registration Lounge Opens

Icebreaker Reception led by Shivali Patel + Carrie Miller

Come Connect! Networking shouldn’t feel forced. Kickstart an incredible week with an event designed to help you easily make deep connections that last.

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Grab your flip-flops, throw on some sunnies, and start things off right with a fun pre-conference mixer! Included with all registrations. VIP Access starts at 6:00 pm.

Tuesday  >>  September 20, 2022

Daily Breakdown

   • Registration

   • Zumba

   • Breakfast

   • Teaching Lounge

   • Opening Session

   • Teaching Lounge

   • Lunch

   • TACoS Tuesday

   • Teaching Lounge

   • Breakout Session #1

   • Breakout Session #2

   • Reception

   • Solo Sync

   • Welcome Party

7:00 am - 4:00 pm

7:30 am - 8:30 am

8:00 am - 9:00 am

8:00 am - 5:30 pm

 8:00 am - 9:30 am

8:30 am - 9:00 am

9:00 am - 9:30 am

Registration Lounge Opens

Health & Wellness: Zumba Fitness with Bradley Sutton

Get your blood pumping and kick your energy into high gear with a morning ZUMBA session led by Helium 10’s own Bradley Sutton.

CUSTOM JAVASCRIPT / HTML

Scaling Beyond Amazon: How Angry Orange Squeezed Its Way Onto Store Shelves led by Alex Yale.

Exhibit Showcase Open

Breakfast at 8:00 am. Lunch at 11:30 am

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A Winning Mindset: Proven Mental Strategies for Making More Money with Abby Anokye + Izabella Ritz

With the right mindset, the money will come. Learn the actionable tactics and tangible lessons you need to fortify your mental game and thrive on Amazon

How 8 Figure Sellers Use Trained VA’s to Bypass Their Biggest Competitors with Gilad Freimann + Saqib Azhar

Growing faster than your competitors has never been easier. Learn how 8-figure sellers delegate their work to virtual assistants to make a maximum impact with minimum effort.

CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML

12:00 pm - 12:30 pm

11:30 am - 1:30 pm

12:30 pm - 1:30 pm

12:30 pm - 1:00 pm

Top SOPs: Systemizing Your Business for Scale with Yoni Kozminski

There are several critical mistakes most sellers make when building SOPs without guidance. Learn how to avoid these pitfalls and walk away with a clear plan of attack for how to successfully systemize your business for scale.

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VIP Lunch, 12:30 pm - 1:30 pm

TACoS Tuesday with Vince Montero and Taren King

Dive deeper into metrics like Total ACoS while enjoying real tacos in this Amazon PPC lunch presentation! Learn about the latest updates in Amazon Ads as well as Adtomic by Helium 10 in this exclusive training and Q&A session. Limited seating available.

How to Reprogram your Subconscious Mind for Success by Marczell Klein

Marczell will be speaking on how psychology has a massive impact on your marketing. There are two key aspects when driving more traffic and sales to your business. One is your mindset and the other is your skillset. Marczell will help you understand things from a different lens which will increase your revenue and sales dramatically literally overnight.

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5:00 pm - 6:00 pm

6:30 pm - 7:30 pm

7:00 pm - 10:00 pm

Reception in the Exhibit Showcase

Solo Sync

Just because you’re coming to the event alone doesn’t mean you have to experience it alone! Meet other solo attendees at Sell + Scale’s Solo Sync.

Welcome Party with a LIVE performance by Grammy-winning rapper NELLY!

Ticket required

Wednesday  >>  September 21, 2022

Daily Breakdown

   • Registration

   • Morning Yoga

   • Breakfast

   • Networking Breakfast

   • Teaching Lounge

   • Breakout Session #3

   • Breakout Session #4

   • Teaching Lounge

   • Lunch

   • Pancake Party

   • Teaching Lounge

   • Breakout Session #5

   • Teaching Lounge

   • Breakout Session #6

   • Keynote

7:30 am - 4:00 pm

7:30 am - 8:30 am

8:30 am - 9:30 am

8:00 am - 5:30 pm

8:00 am - 10:30 am

9:00 am - 10:00 am

10:00 am - 10:30 am

Registration Lounge Opens

Health & Wellness: Yoga Max Class with Janelle Page

Get up and get moving with Janelle’s Yoga Max Class. Full of fun, challenging flows designed to leave you feeling invigorated and excited for a full day of networking and learning. Don’t worry if your downward dog doesn’t look dope or your tree pose is far from perfect—yoga isn’t a competition. If you’re tempted to compare yourself to others, and worry that your skills won’t be up to snuff, just remind yourself that your bank account is probably larger than the person nailing their sun salute next to you, and that your BSR is definitely way better. So mark your calendars and come ready to unleash your inner yogi! Can’t wait to see your cobra! GAME ON!

VIP Exclusive Content Breakfast: Advanced Keyword Research led by Brandon Young

In this talk, I will show you how to use advanced keyword data and write your listing to maximize your ranking potential. Learn how to pick keywords that will drive the most sales. And learn what Amazon’s ranking algorithm looks for to determine which product should be indexed and rank highest for those specific keywords.

Exhibit Showcase Open

Breakfast at 8:00 am. Lunch at 11:30 am

Breakfast in the exhibit showcase

Women in E-Commerce Networking Breakfast led by Anne Ferris

Join us to talk about how to use our superpowers in business and get to know all the amazing boss women in the room!

Make Your Mark: A Patent and Trademark Q&A with Rich Goldstein

Don’t let common misconceptions about IP slow the growth of your brand. Let Rich Goldstein answer all your questions and address everything you need to know about patents and trademarks.

CUSTOM JAVASCRIPT / HTML

12:00 pm - 1:30 pm

12:30 pm - 1:30 pm

12:15 pm - 1:15 pm

12:20 pm - 12:50 pm

12:50 pm - 1:20 pm

Lunch in the exhibit showcase

VIP Exclusive Content Lunch: How Big Brands are Launching New Products on Amazon Today 

In this session, sellers will learn how top brands are currently launching new products and getting reviews on Amazon. Leo will also share tips on how to drive external traffic from Google at the lowest CPC by implementing free features that no one is using.

The Power of UGC and How To Leverage It For Your Business with Cassandra Craven

If you follow us on social media, you already know her. Learn how
to use social media to expand your network.

Building Bulletproof Brands: An AMA on Marketing Beyond Amazon, Kids’ Product Safety & Crafty Public Relations with Cara Sayer

Level up your brand like never before in this exciting AMA that looks to cover your questions about marketing outside of Amazon, scoring free PR wins, managing child product safety, and so much more.

Confessions of an Amazon Insider: An Ask Me Anything with Chris McCabe

Want to make sure you remain in good standing with Amazon for years to come? Join former Amazon insider Chris McCabe for this exciting AMA.

CUSTOM JAVASCRIPT / HTML

2:15 pm - 2:45 pm

Fact vs. Fiction: Ask Me Anything About PPC with Mina Elias

Want to maximize your advertising ROI? Ask all your PPC questions during this AMA.

CUSTOM JAVASCRIPT / HTML

3:30 pm - 4:30 pm

4:30 pm - 5:30 pm

Keynote: 7 New Growth Hacks to Skyrocket Your Business with Neil Patel

Are you looking for strategies that will result in fast growth? This keynote will provide you with tips to Get More Traffic, Customers, and Traction in a fast-paced session!

Exhibitor & Sponsor Appreciation Reception

Thursday  >>  September 22, 2022

Daily Breakdown

   • Fitness Class

   • Breakfast

   • Closing Session

7:30 am - 8:30 am

8:00 am - 9:30 am

8:00 am - 10:00 am

8:00 am - 12:00 pm

Health & Wellness: Breathwork + Stretching on the Lawn with Anne Ferris

A guided gentle morning stretch followed by Wim Hoff style breathwork. Breathwork is an amazing way to start the day, we fill our bodies with oxygen and deactivate our sympathetic nervous system, turning off stress and turning on relaxation. Guests will leave the session feeling energized, focused and super ready for the day. This type of breathwork also helps us to get out of our heads and into our bodies, allowing us to really connect with ourselves.

Breakfast in the exhibit showcase

Exhibit Showcase Open

Registration Lounge Opens

CUSTOM JAVASCRIPT / HTML

Note: This agenda is subject to change. Changes can occur up until the start of the conference.

Want to maximize your Sell + Scale experience?

See which sessions will be most beneficial to your business with our highlighted sessions tracks. 

Fortify Foundations for Success

This track helps sellers sharpen and
expand on the tactics and strategies for successful product launches and
operations. Ideal for new-sellers looking to move their business forward.

Strengthen Your Brand &
Smash Sales Goals

This track helps established businesses improve operational efficiencies, unlock growth opportunities, and build strategies to expand their customer base.

Scale, Dominate, Exit

This track helps executive leadership
maximize enterprise value, attract top
talent, expand globally, and provide
tools and frameworks for evaluating
strategic opportunities.

Tickets start at $999 for our Platinum Pass.  
Tickets start at $949 for our Platinum Pass. Upgrade to our VIP experience for just $1,599 (only 250 tickets left) 

Conference Agenda

The Sell + Scale agenda will be updated on an ongoing basis leading up to the event. All events will take place at the Virgin Hotel in Las Vegas, Nevada from September 19 to 22, 2022.

Meet you at the top. 

Join us for three days of unparalleled education,
networking, and world-class entertainment.

Featuring a variety of tracks and formats that focus on the most important things happening in e-commerce right now.

Teaching Lounge

Ask Me Anything Sessions With Experts

These interactive sessions feature a 10-minute presentation followed by Q&A. Ask questions directly to experts and hear from other sellers.

Breakout Sessions

Networking, Learning, and More

These deep dive sessions provide expert perspectives and learnings on targeted topics. Leave with specific takeaways for your business.

Monday  >>  September 19, 2022

Daily Breakdown

   • Registration

   • Reception

   • Beach Party

1:00 pm - 7:00 pm

Registration Lounge Opens

6:15 pm - 7:00 pm

Icebreaker Reception led by Shivali Patel + Carrie Miller

Come Connect! Networking shouldn’t feel forced. Kickstart an incredible week with an event designed to help you easily make deep connections that last.

7:00 pm - 9:00 pm

CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML

Grab your flip-flops, throw on some sunnies, and start things off right with a fun pre-conference mixer! Included with all registrations. VIP Access starts at 6:00 pm.

Tuesday  >>  September 20, 2022

Daily Breakdown

   • Registration

   • Zumba

   • Breakfast

   • Teaching Lounge

   • Opening Session

   • Teaching Lounge

   • Lunch

   • TACoS Tuesday

   • Teaching Lounge

   • Breakout Session #1

   • Breakout Session #2

   • Reception

   • Solo Sync

   • Welcome Party

7:00 am - 4:00 pm

Registration Lounge Opens

7:30 am - 8:30 am

Health & Wellness: Zumba Fitness with Bradley Sutton

Get your blood pumping and kick your energy into high gear with a morning ZUMBA session led by Helium 10’s own Bradley Sutton.

8:00 am - 9:00 am

VIP Exclusive Content Breakfast led by Alex Yale. Sponsored by Thrasio

CUSTOM JAVASCRIPT / HTML

Scaling Beyond Amazon: How Angry Orange Squeezed Its Way Onto Store Shelves led by Alex Yale.

8:00 am - 5:30 pm

Exhibit Showcase Open

Breakfast at 8:00 am. Lunch at 11:30 am

8:00 am - 9:30 am

Breakfast in the exhibit showcase. Sponsored by AMPD

CUSTOM JAVASCRIPT / HTML

8:30 am - 9:00 am

A Winning Mindset: Proven Mental Strategies for Making More Money with Abby Anokye + Izabella Ritz

With the right mindset, the money will come. Learn the actionable tactics and tangible lessons you need to fortify your mental game and thrive on Amazon.

9:00 am - 9:30 am

How 8 Figure Sellers Use Trained VA’s to Bypass Their Biggest Competitors ith Gilad Freimann + Saqib Azhar

Growing faster than your competitors has never been ea ier. Learn how 8-figure sellers delegate their work to virtual assistants to make a maximum impact with minimum effort.

CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML

12:00 pm - 12:30 pm

Top SOPs: Systemizing Your Business for Scale with Yoni Kozminski

There are several critical mistakes most sellers make when building SOPs without guidance. Learn how to avoid these pitfalls and walk away with a clear plan of attack for how to successfully systemize your business for scale.

11:30 am - 1:30 pm

Lunch in the exhibit showcase. Sponsored by Blue Tuskr

CUSTOM JAVASCRIPT / HTML

VIP Lunch, 12:30 pm - 1:30 pm

12:30 pm - 1:30 pm

TACoS Tuesday with Vince Montero and Taren King

Dive deeper into metrics like Total ACoS while enjoying real tacos in this Amazon PPC lunch presentation! Learn about the latest updates in Amazon Ads as well as Adtomic by Helium 10 in this exclusive training and Q&A session. Limited seating available.

12:30 pm - 1:00 pm

How to Reprogram your Subconscious Mind for Success by Marczell Klein

Marczell will be speaking on how psychology has a massive impact on your marketing. There are two key aspects when driving more traffic and sales to your business. One is your mindset and the other is your skillset. Marczell will help you understand things from a different lens which will increase your revenue and sales dramatically literally overnight.

CUSTOM JAVASCRIPT / HTML

5:00 pm - 6:00 pm

Reception in the Exhibit Showcase

6:30 pm - 7:30 pm

Solo Sync

Just because you’re coming to the event alone doesn’t mean you have to experience it alone! Meet other solo attendees at Sell + Scale’s Solo Sync.

7:00 pm - 10:00 pm

Welcome Party with a LIVE performance by Grammy-winning rapper NELLY!

ticket required

Wednesday  >>  September 21, 2022

Daily Breakdown

   • Registration

   • Morning Yoga

   • Breakfast

   • Networking Breakfast

   • Teaching Lounge

   • Breakout Session #3

   • Breakout Session #4

   • Teaching Lounge

   • Lunch

   • Pancake Party

   • Teaching Lounge

   • Breakout Session #5

   • Teaching Lounge

   • Breakout Session #6

   • Keynote

7:30 am - 4:00 pm

Registration Lounge Opens

7:30 am - 8:30 am

Health & Wellness: Yoga Max Class with Janelle Page

Get up and get moving with Janelle’s Yoga Max Class. Full of fun, challenging flows designed to leave you feeling invigorated and excited for a full day of networking and learning. Don’t worry if your downward dog doesn’t look dope or your tree pose is far from perfect—yoga isn’t a competition. If you’re tempted to compare yourself to others, and worry that your skills won’t be up to snuff, just remind yourself that your bank account is probably larger than the person nailing their sun salute next to you, and that your BSR is definitely way better. So mark your calendars and come ready to unleash your inner yogi! Can’t wait to see your cobra! GAME ON!

8:30 am - 9:30 am

VIP Exclusive Content Breakfast: Advanced Keyword Research led by Brandon Young

In this talk, I will show you how to use advanced keyword data and write your listing to maximize your ranking potential. Learn how to pick keywords that will drive the most sales. And learn what Amazon’s ranking algorithm looks for to determine which product should be indexed and rank highest for those specific keywords.

8:00 am - 5:30 pm

Exhibit Showcase Open

Breakfast at 8:00 am. Lunch at 11:30 am

8:00 am - 10:30 am

Breakfast in the exhibit showcase

9:00 am - 10:00 am

Women in E-Commerce Networking Breakfast led by Anne Ferris

Join us to talk about how to use our superpowers in business and get to know all the amazing boss women in the room!

10:00 am - 10:30 am

Make Your Mark: A Patent and Trademark Q&A with Rich Goldstein

Don’t let common misconceptions about IP slow the growth of your brand. Let Rich Goldstein answer all your questions and address everything you need to know about patents and trademarks.

CUSTOM JAVASCRIPT / HTML

12:00 pm - 1:30 pm

Lunch in the exhibit showcase

12:30 pm - 1:30 pm

VIP Exclusive Content Lunch: How Big Brands are Launching New Products on Amazon Today

In this session, sellers will learn how top brands are currently launching new products and getting reviews on Amazon. Leo will also share tips on how to drive external traffic from Google at the lowest CPC by implementing free features that no one is using

12:15 pm - 1:15 pm

The Power of UGC and How To Leverage It For Your Business with Cassandra Craven

If you follow us on social media, you already know her. Learn how to use social media to expand your network.

12:20 pm - 12:50 pm

Building Bulletproof Brands: An AMA on Marketing Beyond Amazon, Kids’ Product Safety & Crafty Public Relations with Cara Sayer

Level up your brand like never before in this exciting AMA that looks to cover your questions about marketing outside of Amazon, scoring free PR wins, managing child product safety, and so much more.

12:50 pm - 1:20 pm

Confessions of an Amazon Insider: An Ask Me Anything with Chris McCabe

Want to make sure you remain in good standing with Amazon for years to come? Join former Amazon insider Chris McCabe for this exciting AMA.

CUSTOM JAVASCRIPT / HTML

2:15 pm - 2:45 pm

Fact vs. Fiction: Ask Me Anything About PPC with Mina

Want to maximize your advertising ROI? Ask all your PPC questions during this AMA.

CUSTOM JAVASCRIPT / HTML

3:30 pm - 4:30 pm

Keynote: 7 New Growth Hacks to Skyrocket Your Business with Neil Patel

Are you looking for strategies that will result in fast growth? This keynote will provide you with tips to Get More Traffic, Customers, and Traction in a fast-paced session!

4:30 pm - 5:30 pm

Exhibitor & Sponsor Appreciation Reception

Thursday  >>  September 22, 2022

Daily Breakdown

   • Fitness Class

   • Breakfast

   • Closing Session

7:30 am - 8:30 am

Health & Wellness: Breathwork + Stretching on the Lawn with Anne Ferris

A guided gentle morning stretch followed by Wim Hoff style breathwork. Breathwork is an amazing way to start the day, we fill our bodies with oxygen and deactivate our sympathetic nervous system, turning off stress and turning on relaxation. Guests will leave the session feeling energized, focused and super ready for the day. This type of breathwork also helps us to get out of our heads and into our bodies, allowing us to really connect with ourselves.

8:00 am - 9:30 am

Breakfast in the exhibit showcase

8:00 am - 10:00 am

Exhibit Showcase Open

8:00 am - 12:00 pm

Registration Lounge Opens

CUSTOM JAVASCRIPT / HTML

Note: This agenda is subject to change. Changes can occur up until the start of the conference.

Want to maximize your Sell + Scale experience?

See which sessions will be most beneficial to your business with our highlighted sessions tracks.

Fortify Foundations for Success

This track helps sellers sharpen and
expand on the tactics and strategies for successful product launches and
operations. Ideal for new-sellers looking to move their business forward.

Strengthen Your Brand &
Smash Sales Goals

This track helps established businesses improve operational efficiencies, unlock growth opportunities, and build strategies to expand their customer base.

Scale, Dominate, Exit

This track helps executive leadership
maximize enterprise value, attract top
talent, expand globally, and provide
tools and frameworks for evaluating
strategic opportunities.

Meet you at the top. 

Join us for three days of unparalleled education, networking, and world-class entertainment.